Rozhovor s Nicole Erdmann Country Property Managerou IKEA Česká republikaInterview with Nicole Erdmann, IKEA Country Property Manager

IKEA is a member of the Czech Green Building Council. How does IKEA implement its commitment to the environment ? Can you give us an overview of IKEA's philosophy and approach to sustainability?

We want to do business with regard to society and the environment. Therefore, sustainability is an integral part of our daily activities and permeates everything we do at IKEA.

The IKEA sustainability strategy – People & Planet Positive  was launched in 2012 with ambitious goals to transform the IKEA business, the industries in the IKEA value chain and life at home for people all across the world. We want to have a positive impact on people and the planet. For us it’s about balancing economic growth and positive social impact with environmental protection and regeneration. The better the balance between environmental, economic and social impact, the more people will have the chance at a better life within the limits of the planet.

We believe that climate change, unsustainable consumption and inequality are the biggest challenges that humanity faces. We can have a large positive impact thanks to our scale of value chain e.g. the biggest opportunity for reducing the IKEA greenhouse gas footprint comes in raw materials and the life of products in the homes of IKEA customers. As a response to the three major challenges impacting the IKEA business, we have identified three corresponding focus areas to help us to fulfil the IKEA vision and become people and planet positive. By 2030 our ambition is to inspire and enable more than 1 billion people to live a better everyday life within the limits of the planet, become climate positive and regenerate resources while growing the IKEA®business. and create a positive social impact for everyone across the IKEA® value chain.

Ikea runs about 352 stores in 28 countries . Are the stores built in sustainable standard and what are their key green features?

We are reaching out with each and every new store for BREEAM certification minimum performance rating of „VERY GOOD“. All new properties within our ownership need to be certified by the BRE organisation through the BREEAM Assessment method for New Construction. We are securing that all new IKEA Properties will:

- integrate sustainability as a natural part in all aspects of our business along the entire property lifecycle,

- implement proven sustainable solutions for design, material, equipment and operation in new projects and re-buildings.

We have the ambition to live up to the up to date technical solutions like geothermal heating, PV installation, rainwater re-usage for toilets etc. ... We are also interested in cooperation with external companies to install pilot projects and develop the solutions together such as heat pump installation for cooling and heating that uses the heat from the local waste water sewer in Berlin Lichtenberg. Currently we are revising our strategy to become 100% renewable with heating and cooling of all existing stores before 2030.

IKEA is opening a new POP - UP studio in Prague in the city centre. Why is IKEA heading to the city centre and what the customers find there.

The Pop-Up store „IKEA Point“ is in line with the idea to get closer to our customers. We know that the population in the cities will grow and we want to be where the majority of people are going to live in the future. We are adding new tools for presenting the IKEA offer to meet the people’s new demands and expectations and to make IKEA even more accessible and attractive. While doing that, we will consume less green land and will be better reachable via public transport. Of course the pop up store is a pilot to test inner-city locations and will be a commercial satellite accomplishing our traditional stores in Černý Most and Zličín. The „IKEA Point“ keeps the spirit of IKEA, the tone of its voice, and visual identity, it offers customers selected and limited range themes and messages shown in a new and surprising way.

At the beginning of October, IKEA and the Czech Green Building Council plan a joint launching event in the Pop up store and you have the opportunity to invite the readers to this event. What can they expect and why should they attend?

Of course, the guests will see the new store and get a commentary on specific features. As is the tradition with the Green Building Club, the first part of the event is the “learning” part. Our Global Climate and Energy manager and members from the Global team specially flown in for the event will give a short introduction on IKEA Sustainable Strategy with focus on urgent issues like high-quality water management in stores. We will share our approach, some good practice examples, also our learnings and challenges. The second part of the evening will offer the networking opportunities, healthy refreshment, informal exchange of views and experience during which our team will be available to answer any questions. The IKEA team really looks forward to welcoming all the guests and hope we all create a vibrant, friendly and inspiring atmosphere in this special temporary space in the city. For exact date and more details please follow www.czgbc.org

 

     
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